“传说”中的FM和其CEO Michael Greenberg先生

文 / Becky 2017-03-28 12:00:23 来源:FX168财经网

最近几年,iFXEXPO逐渐进入大家的视线,从澳门到香港,从伦敦到塞浦路斯,再远FX168必派人参加,无他,因为会议的口碑好质量高,有值得我们学习的地方。之后,我们才知道,这个会议的主办方是一家叫Finance Magnates的公司,大家都简称其为FM。如今,这个在外汇行业做会议很成功的公司来中国了,而且还是以和FX168联手主办亚洲交易博览的形式进入中国,我们称此为中国外汇行业2016年底到2017年初的头等大事之一,恐怕也不为过。但有关FM这家公司背后的情况,其实截至我们准备采访时网上公开可找到的信息也是少之又少,哪怕是问其员工,大抵也是发些会议的照片和简单的文字描述给我们。基于此,在亚洲交易博览召开之前,采访一下FM的CEO Michael Greenberg先生也就变得非常必要了。

 

图:Finance Magnates CEO Michael Greenberg先生

FM成立时间不长,2009年,Michael在为一些交易平台开发技术项目时产生灵感,于是便有了Forex Magnates,创立的初衷是提供有信誉的、没有偏见的信息来源,其次是提供基于交易量、客户存款及营销成本的报告或者定制报告,这2个体系为FM与投资者和经纪商之间搭建了独特的沟通桥梁,如今他们的询问邮件有来自上海、新加坡、阿联酋等世界不同的地方,Michael对此非常满意。

如今,Michael的团队也由1人发展为超过50人的国际性团队,在伦敦、香港等地成功主办会议后,或许澳洲是他们的下一个目的地。

FM选择来中国,以及如何进入中国,是经过长时间研究后的决定,或许这就是以色列企业的特质。Michael对中国市场有他自己的看法,他认为既有机会也有挑战,这个市场的投资者在他看来是"深奥的",因此他建议进入中国的经纪商还是先把信息了解全面了再行动。至于亚洲交易博览(ATS)与上海理财博览会(Money Fair)的关系,Michael的回答很简单:虽然上海已经有理财博览会,但还是有ATS一席之地的,ATS的筹备过程以及到目前的进展说明了这一点。

以下是FX168财经网与Michael Greenberg先生的对话实录,同时附上英文原文以飨读者:

FX168财经网:您是否可以讲述一下贵公司的历史?什么时候由谁成立的?是否有一些里程碑式的大事件?

Michael Greenberg先生:2009年我曾为一些交易平台开发几个技术项目,通过这一经历,我认识到当时业界需要一个有信誉的、知识丰富以及没有偏见的信息来源。

我就这样创立了"Forex Magnates"(编辑注:2年半前更名为Finance Magnates)。现在,"Forex Magnates"已经由一个人的团队成长为一个拥有50多人的全球性团队,并拥有了几百名客户和合作伙伴,每年产出几千篇文章。

FX168财经网:您认为贵公司当前在线上交易媒体中的地位如何?

Michael Greenberg先生:我可以很有信心地说,我们是全球领先的线上交易媒体。

我们首要任务是新闻。这些年来,我们创造了特有的工作方法及人际关系,这让我们可以生产出独家新闻及采访,IronFX及其在中国所面临的挑战就是例子之一。

同样重要的是,我们的研究团队提供关于经纪商交易量、存款以及市场营销成本方面独一无二的数据报告,同时也提供量身定制的报告。

通过这2条运营线,对我来说最好的反馈就是每日来自于交易商和代理经纪商的邮件,他们通常会询问经纪商公司发生了什么,在哪里能够获取牌照和技术以及其他一些问题。

尽管我们的访问主要来自英国,但是我们的业务是来自全球的,我们收到的邮件除了有来自伦敦的外,还有来自上海的、新加坡的以及阿联酋的。

FX168财经网:您认为外汇行业过去的发展是怎样的?未来又将是怎样的?

Michael Greenberg先生:我们紧跟行业革新步伐,从业内传奇到引领电子交易及营销技术和自动化发展的综合性企业。

由于监管机构同时对零售及机构业务开刀,我们相信小型经纪商将面临被几个业界巨头收购或合并的局面,未来我们将更多看到交易所级别的玩家或机构型玩家活跃在市场中。

经纪商将在牌照、合规、后台设置以及市场营销方面有新的需求,而能以灵活、高性价比方式提供这些服务的公司将会胜出。

FX168财经网:您如何看待中国外汇行业及交易行业的发展?

Michael Greenberg先生:中国市场既有潜力,同时也有挑战。中国交易者非常深奥,西方经纪商在进入中国发展前必须要有全面的信息。

不过,在西方监管改革即将到来的情况下,在中国市场获得成功显得更为重要了,因此我建议经纪商及服务提供商投入资源和时间并专注于此市场的耕耘。

FX168财经网:贵司在伦敦、东京、香港、澳门、塞浦路斯以及以色列都举办了iFXEXPO,选择这些地区的原因是什么?澳大利亚为何不在其中?

Michael Greenberg先生:这些地区都是亚洲和西方的交易行业、金融或科技的中心。

澳大利亚?这是一个选项。我们已经在寻找新的目的地,以便我们的知识和能力能够为当地行业和国际参与者作出贡献。

FX168财经网:贵司为什么选择与FX168合作?

Michael Greenberg先生:我们研究中国已经有一段时间了,FX168与Finance Magnates有一些共性:注重内容、是市场领袖、并且作为一个值得信赖的公司被广泛认可。双方的合作也表明这是正确的一步。

FX168财经网:上海每年都有理财博览会,依您看来ATS为何能脱颖而出?

Michael Greenberg先生:我们有我们自己做事的方式,并且在业界地位稳固。ATS的筹备过程以及到目前的进展说明在中国还有Finance Magnates会议的一席之地。

FX168财经网:贵公司在中国的下一步计划是什么?

Michael Greenberg先生:享受ATS的举办过程,聆听反馈意见,并学习如何更上一层楼。

作者:晓菲、Mei

英文采访原文:

FX168:Could you tell us about your company's story?When did it start? Who set it up and are there any milestones for you?

Michael: In 2009 I was developing several technology projects for trading platforms. Through this experience, I've learned that there is a great need for a credible, knowledgeable and unbiased source of information in the industry.

This is how I started "Forex Magnates," which has grown from a one-person show into a global group with over 50 employees, hundreds of clients and partners, and thousands of articles every year.

FX168:How would you describe your current status in the English publication for the online trading industry?

Michael:I feel confident to say we are the world's leading publication for the online trading industry.

Our primary focus is news. Over the years, we have created the work methods and relationships that promise we will deliver exclusive news, interviews, and scoops. IronFX and its challenges in China serve as one example.

No less important, our research department provides unique data on brokers volumes, deposits and marketing costs, as well as custom, made reports.

The best feedback for me about these two operations is the daily emails we receive from both traders and IBs. They are asking about what's happening inside brokers, where one can buy licenses and technology, and other questions.

While the UK is a central location regarding traffic, the business is global. These emails arrive equally from Shanghai, Singapore, UAE, and London.

FX168: What do you think about the FX industry's development in the past and what's your perspective for the future?

Michael:We follow the evolution of the industry, from legacy business into highly sophisticated one leading the pack in electronic trading as well as marketing technology and automation.

As regulation is shifting both on the retail and the institutional level, we believe smaller brokers will be either bought out or merged by several big players, and we may see greater involvement of exchanges and institutional players.

There will be a need for a lot of changes within brokers in licensing, compliance, back-end setup and marketing, and companies that can offer it in a smart and cost-effective way will thrive.

FX168: What do you think about the Chinese market in FX industry and trading industry?

Michael: The Chinese market offers both potential and challenges. Chinese traders are very sophisticated, and Western brokers should be well-informed before developing a strategy in China.

And yet, with upcoming regulatory changes in the West, the need to success in China will be even bigger, so I recommend brokers and service providers to invest the resources and time needed to specialize in it.

FX168: You held the iFXEXPO in London, Tokyo, Hong Kong, Macau, Cyprus, and Israel. Why did you choose these regions? Why notAustralia?

Michael: These cities are important hubs of the trading industry, finance or technology, in Asia and the West.

Australia? That's an option. We're always looking for new destinations where our know-how and abilities can contribute to the local industry or international players interested in it.

FX168:Why didyou choose to partner with FX168?

Michael: We've been looking into China for a long while, and FX168 has proved to be of similar profile to Finance Magnates: content-driven, a market leader and widely recognized as a credible firm. The joint work showed us it was the right step.

FX168:There are alreadyMoney Fair in Shanghai every year. In your opinion, why is the ATS still needed?

Michael: We have our way of doing things, and a strong position in the industry. The traction of the ATS proves that there is a room in China for a Finance Magnates event.

FX168: What's you next step in the Chinese market?

Michael: To enjoy the ATS, listen to feedback and learn how to get even better.

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